With over 15 years of experience in the fashion business, eNVy Room is renowned in Croatia for its elegant designs and romantic collections. Their evening and wedding dresses nurture femininity, elevating elegance through unique combinations of lace and silk.
We partnered with the bridal experts to give their branding an overall refresh in order to support their continued growth and development.
For established businesses like the eNVy Room, refreshing the brand without losing its recognizable look was the biggest challenge. The previous logo had a notably 90s feel to it and required some updates in order to maximize branding potential for the contemporary space. As well as capturing eNVy Room’s premium target market, it was also crucial for us to prioritize their fundamental values: femininity, elegance and romanticism.
To deliver a comprehensive yet contemporary refresh, we began by giving their logo some necessary updates. While maintaining the key look and feel for client familiarity, we switched up the typography with a bold yet classic design. The original branding felt slightly dated for modern audiences – this was solved with a simple colour palette reset featuring a trio of blush pink, bridal white and minimal black. After working closely with the client to get a complete picture of their vision, we achieved timeless results for robust future growth.